“I worked with Erin 1:1 after 10 years of business ownership. One of the first things we did was raise my rates based on her Pricing Overhaul® method and not based on what my competitors were charging. That meant raising rates for the first time, and boy was I so scared to do that! But after much discussion, she assured me that everyone would be okay, and it was! I’m a believer and a success story! My business has grown substantially, and it started with Pricing Overhaul®!”

Nicole Phillips, Inner Me Studios

“Erin did more for me in one hour than I was able to do on my own in a year. I can figure out profitable pricing, but connecting all the different options (1:1 vs group and clear offers with upgrades and downgrades) in a clear and logical way was frustrating me – and Erin’s Pricing Overhaul® fixed it like magic. Don’t get stuck when this awesome resource is available!”

Ean Murphy, Moxie Bookkeeping

“Pricing Overhaul® helped me break free of ‘market pricing’ to build a pricing structure that helped me pay myself a generous salary and hire the right team to grow my business, plus ensure a healthy profit margin. I went from 29K to 100K in annual revenue in under two years after implementing the Pricing Overhaul® method.”

Leah Murtagh, Effortless Excellence Content

“I worked with Erin on re-working the pricing strategy for my studio. In 1 call, I realized I had not valued myself, my skills, my experience, or my time adequately. Erin’s Pricing Overhaul® helped me see my business in a completely different way – one of service AND profit. I am now working 4 days a week, as opposed to 6, and making more money than I ever did before. I used to base my pricing off what others were charging, what I thought clients would pay, or out of guilt (I offer health services, to charge appropriately for them isn’t fair). But I don’t anymore. Pricing Overhaul® is truly amazing.”

Lisa Roche, Lisa Roche Studio

“Working with Erin on the pricing for my studio was a complete revelation. So many times I see service businesses basing their pricing on what someone else is charging. Working through the Pricing Overhaul® method, I became aware and in control of my costs and exactly what I need to charge to cover outgoings, salary, and make a profit for growth. If you are unsure of how to set your pricing and going from client to client, I highly recommend Pricing Overhaul®.”

Elaine Simpson, Kensho Boutique Pilates

“I hired Erin specifically to get my pricing to a point where I could pull a profit in my business. With her Pricing Overhaul® method, I raised my rates and put my members on AUTOPAYS. Within the first quarter my studio was at a 14% profit, second quarter an 18% profit and third quarter is on track to be at 25%. More importantly I’m no longer afraid to raise my rates and simply don’t take offense if my studio is not a fit for someone. I’ve gained my ideal clientele and continue to grow and evolve while working in the studio less and having more free time!”

Debbie Reichert, Debbie Reichert Fitness & Yoga

“The numbers talk, and they tell stories. What we extract from these stories and how we apply this information, matters. Erin’s step-by-step Pricing Overhaul® teaches you to critically think about where you are and where you truly want to be. Often, that gap is in the pricing! This formula allows you to plug and play, observe and tweak, and respond intentionally rather than to simply react. Erin’s confident coaching has made a lasting impact, and I hope women entrepreneurs step into their own power by learning her processes and executing fearlessly!”

— Jane Bahneman, Owner of Nectar Yoga Studios and Jane Bahneman Consulting

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